Our success is defined by our
referrals, not our revenue.
Over the short time Ideas in Focus has been in existence, we are fortunate to have worked with many exceptional firms and people. We are proud to share with you some of the nice things they have had to say about us...
What they are saying about Ideas in Focus...
"Ideas in Focus has played a key role in helping us with a variety of brand positioning, innovation, and strategy assignments. They have the unique potential to wear a number of hats – creative, analysis, or strategy. They have helped us develop winning brand repositioning directions as well as a number of strong new product concepts through their role in our strategic, ideation, concept, and consumer research efforts."
Phil Roos, President & CEO, The Arbor Strategy Group
"...provides a great blend of strategy and creativity, a team player that is there for the long haul.""
Marilyn Raymond, Managing Partner, NewProductWorks
"We loved working with Ideas in Focus on a very complex branding project. We needed a new identity that would resonate with a large new audience as well as our historical constituents. Jeff and a talented graphic artist, whom Jeff managed, did an outstanding job. They created a look and feel that communicated all of the things we had identified as important."
Rich Cochran, Executive Director, Western Reserve Land Conservancy
"During our work with Ideas In Focus we were impressed at the professionalism, insight, and creativity that was applied to understanding our business and the best way to communicate our strengths to potential customers."
Doug Magill, President Magill Technology Group, Former CIO Nestle
"For several years, Ideas in Focus has assisted Marcus Thomas with various research projects for our clients. They are adept at quickly getting up-to-speed and being able to speak intelligently about highly technical projects. They consistently delivers high quality, timely and professional service and are a pleasure to partner with."
Jennifer Hirt-Marchand, V-P Market Research, Marcus Thomas Advertising
"Working with Ideas in Focus as our marketing partner has helped us expand our R&D offerings and opened up new opportunities we did not previously have. Jeff and his team take the time to dig deep on every program, ask all the right questions, and always over-delivers. I plan to work with Jeff for a very long time, as he is a professional in every sense of the word."
Rene Polin, President, Balance Product Development
"In addition to top-tier moderator skills, Jeff and Ideas in Focus consistently bring the perspective of a strategist. This strategy-first mindset is invaluable in ensuring the process stays on track, and I know I can count on them to help me keep it there."
Marty Hogan, past Director Global Brand Management, Ben & Jerry’s
"Jeff Hyde brought clarity and focus to an otherwise overwhelming fundraising initiative- the annual Cuyahoga Valley National Park Association Online Auction. His planning, communications and project management skills are second to none and I highly recommend his skills as an addition to any organization’s toolkit. Jeff is energetic and enthusiastic and I am pleased to have him as a part of our development team"
Abbe Turner, Former Development Director, Cuyahoga Valley National Park Association
"Aside from being a genuinely nice guy who is very easy to work with, Jeff is a real talent. He adapts quickly to any topic and does his homework. He quickly grasps the underlying strategic issues. His writing style is very articulate and makes for an approachable, easy read. Like a dog with a bone, he will tenaciously work the subject until the job is done to everyone's satisfaction."
Peter Wilkins, Partner The Arbor Strategy Group
"Jeff managed our focus group research. He expertly handled the focus group from concept to final report. We were especially impressed with the way in which he handled the focus group itself. Probing questions with accurate results."
Dave Chew, Kinetico Incorporated
"I've had the opportunity to work with Jeff in a number of different capacities and working relationships. In all of these, he's been a pleasure to work with. I consider Jeff the "voice of reason" in the room since he's so good at synthesizing different viewpoints and working towards a positive conclusion and practical next steps. In addition, he's creative and has a fantastic marketing mind. If it needs to be done, Jeff always takes a "can do" attitude, which gives clients a lot of confidence that they're in good hands."
Dave Loomis, Director, Consulting Services , NACCO Industries
"I worked with Jeff at Bush Brothers & Co. for several years. He acted in a consultant role for a new product project, for which we needed to determine product positioning as well as key product benefits / RTBs. Jeff played an integral role not only in developing concepts (which scored very well in quantitative consumer testing), but also in helping gain internal alignment on the overall strategic direction of the project. He demonstrated both technical expertise in marketing disciplines such as concept development and validation, as well as strategic acumen in helping the team recognize the best way the new product could be positioned in the marketplace, given competitive conditions as well as the existing Bush Brothers & Co. product lines."
Scott Griffith, Senior Product Manager, Newell Rubbermaid
"We are very fortunate to have Jeff as both a marketing consultant and partner. He has been an invaluable resource in helping us define our positioning. As a partner, Jeff’s inherent understanding of product development has allowed us to offer a higher level of services to our clients. Working with Jeff on multiple projects has been both enjoyable and enlightening. His level of professionalism is unsurpassed."
Anthony DeMore, Director of Business Development, Balance Product Development
"Jeff is as brilliant as he is hard-working. He has always brought solid, thought-out ideas to the table regardless of the type of project. I have always enjoyed working with Jeff and would hire him again in a heartbeat."
Michael Morris, Senior Marketing Manager, Bush Brothers & Company
"Jeff has great ideas and delivers great results. He helped us focus our marketing ideas and efforts in a way that we've never done before."
Spencer Richman, President, American Financial Network
"I’ve had the opportunity to work with Suzanne over the last year...On many occasions (her) support services have exceeded our expectations and requests...We have experienced nothing but honesty and professionalism from Suzanne and would look forward to doing business with her in the future."
Alan Craighead, Technical Manager, Akzo Nobel
"We have worked together on various projects...In all cases Suzanne proved to be one of the most professional, knowledgeable, and dedicated people I’ve run across."
Steve Lehner, Zone Manager, PPG Industries
"Suzanne did very well in her sales position...(she) was an excellent team member...worked willingly with other sales people to assist them or be assisted by them. We were sorry to lose her...and still count Suzanne as a friend."
Randy Barnes, President, PrimePay of Michigan
"In the 30+ years I’ve been in the business, I don’t think I’ve seen many people that do a better job selling than (Suzanne)... Because of (her) eagerness (her company’s product) was approved much faster than usual...We found her to be very knowledgeable about the products and their use."
H. Daryl Porter, Service Technical Support Manager
