There are no bad ideas, but some ideas are better than others.
Companies that want to stay profitable know that innovation and new ideas are crucial. Some firms have a culture of innovation. They create great new ideas organically and spontaneously and donít need a formal process. For those who don't, we are here to help.
We are experienced at crafting, facilitating, and managing ideation sessions with as few as 5 people and as many as 50. Weíve helped everyone from giant, international packaged goods firms to small, family owned startups. Whether itís over an afternoon or across several days, we can create a session that will help you generate new ideas, both quantity and quality.
We like to call our approach, informed creativity. With it, we engage the clientís team in exercises intended to encourage creativity, while never taking our eye off the objective. The ideas we help our clients generate are focused and strategically aligned with their brand equity and market opportunities.
- Client Immersion
- Identify Opportunities
- Craft the Session
- Facilitate the Session
- Summary and Recommendation