Jeff Hyde
Managing Director
Jeff has over 17 years of marketing, advertising, market research, and new product development experience and has worked for JWT and Doner advertising agencies.
His specialty is in consumer packaged goods, particularly food, but he has also consulted with the automotive, industrial equipment, quick serve restaurant, health care, and financial services industries.
Jeff is currently a board member and marketing chair for the Cuyahoga Valley National Park Association. He also volunteers on the marketing committee for the Chagrin Foundation for Arts & Culture and has consulted, pro bono, to the Western Reserve Land Conservancy. Jeff holds a Bachelor’s degree in Marketing and MBA in Marketing and Finance, both from Miami University in Ohio.
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Sandy Hridel
Marketing Director
Sandy Hridel, Marketing Director, has over 17 years of experience in
consumer goods marketing, category and product management and sales.
He is experienced in strategic planning, performance analysis, and
developing marketing strategies and tactical execution plans for
implementation.
Prior to working with Ideas in Focus, he worked for American
Greetings as the Director of Marketing for their 600 stores, and for
The Goodyear Tire & Rubber Company as the Merchandising Manager.
He holds a degree in History from University of Rochester and an
MBA from The Weatherhead School of Management of Case Western
Reserve University. He is active in the Chagrin Foundation for Arts
& Culture, the Hunger Network of Greater Cleveland, and the Western
Reserve Land Conservancy.
Kimberly
Lexow
Account Director
Kimberly Lexow, Account Director, is a market researcher and strategy
consultant who specializes in working with fast growing businesses.
She has worked with lone founders, teams of entrepreneurs and big
thinkers to plan, build and grow new businesses. An expert at quantifying
market potential and uncovering opportunities in ill-defined or new markets,
Kimberly provides her clients with specific research conclusions enabling
clear business decisions.
Kimberly received a bachelor's degree from Miami University and an MBA
while on a full academic scholarship from Vanderbilt University. She was
selected as a Vanderbilt dean's scholar and received the Enterprise
Development Grant, which helped fund her first company.
Suzy Hyde
Client Services Director
Suzy has worked worked in sales and marketing for more than 12 years, with experience in the automotive, industrial parts, and payroll industries. She is highly experienced at working with technical products and services and developing customer driven solutions. Before joining Ideas in Focus, she worked as a Commercial Account Manager for Grainger.
Suzy earned a Bachelor of Arts degree, majoring in Sociology, from Oakland University in Michigan. She volunteers for a variety of women’s shelters in the Cleveland area.
